LIVE FIRSTHAND

In the midst of the pandemic, Colgate-Palmolive came to us with an unusual issue. While their sales of hand soap were up, they were looking to distance themselves from any association with the disease.

So we set out to create a new platform for the brand and came to a realization. Even in the new normal (or perhaps especially), the greatest moments of life are lived through your hands. That’s the real reason you should keep them clean.