National opioid action coalition

To take on the opioid epidemic. That’s the one and only goal of the National Opioid Action Coalition (NOAC). Not just by asking for acknowledgment, donations, or kind gestures. But by engaging the world to truly commit to tearing down barriers and removing the stigma surrounding opioid addiction.

But real change requires real commitment, and commitment requires a movement. So, we started one.

#TalkToMe — a movement that invites people to use the power of conversation to overcome the stigma plaguing opioid users.

Nikki Sixx, the notorious ex-heroine user of Mötley Crüe, got wind of our movement and agreed to become our official spokesperson. We even collaborated to create an original song with his new band, Sixx:A.M.

After creating the brand book, website, social media pages, influencer toolkits, corporate resources, videos, banners, and every other little thing—we brought it all together by partnering with the U.S. Surgeon General to promote the movement with an Advertising Week NY Panel.