Speculative Work

When you can, do; when you can't, do spec.

Colgate Plax

Plax mouthwash has a cleaning sensation your mouth could tell a story about. So we wrote these stories down to let everyone share in the feeling.

X Marks the spot

We set out to create the most entertaining spot possible with the least sexy brand we could find. Xifaxan, the IBS-D medication, seemed to perfect. What we landed on was a Seussian story about a wonderful world of relief, made in Seuss's eponymous storybook style.

CurseSearch For Children’s Cancer

We used the truth to motivate corporate partners to participate and donate.

Rain-X

How do you convince people that Rain-X has the best windshield wipers in the game? Sometimes you just have to see it to believe it.